Adidas Original Mega

Submitted by Chloe Rahall on Tue, 01 Nov 2011 at 10:50

Adidas is promoting its new Adidas Originals Mega range with a new website that lets people create their own dubstep mix using pre-recorded beatbox samples. Using functional sole technology that’s embedded in the Mega shoe range, every heel, tap and step the wearer takes is recorded.

Using the moves of four hip hop dancers and beatboxer, Dharni. Adidas has correlated the dance moves and sound to make creating your own track easy.

This is not the first time Adidas has experimented with making music with feet. Last year, the sports brand teamed up with French coder Didier Brun to create “Megalizer", which placed sensors in shoes that read the pressure applied by the wearer. People could then control the sounds they made on an interface, as seen in the video. 

It’s interesting to see technology normally associated with passive devices being placed directly into things we wear, and how our body movements can be used as a way to manipulate music. Have a look on the Adidas website to have a go at recording and sharing your own tracks.

I found this on Proteins website and I think its relevant to what are project direction is taking for Cascade and I would also like to have a pair so I can play.....

After The Bit Rush

Submitted by Max Reyner on Thu, 03 Nov 2011 at 17:59

It’s pretty clear we’re in the middle of a digital age. We communicate with each other using sophisticated digital devices, and even with objects through QR codes and NFC technology. But what’s next? What happens in the post-digital era?

A new exhibition called After the Bit Rush: Design in the Post-digital Age is exploring what this landscape might look like. The show at the MU gallery in Eindhoven, The Netherlands features projects that predict scenarios that might happen in the near future.

Belgian design group Unfold Studio has shown KIOSK, which explores how digital fabricators could be so omnipresent that they even appear on street corners. Dutch designer Tim Knapen has created an interactive installation that combines a video game with a zoetrope (an apparatus that creates an illusion of movement by rapidly replacing still images one after the other). Visitors are invited to add their own drawings, by which they can influence the structure of the game. And ex-RCA graduate Markus Kayserhas shown his Sun-Cutter project, a mechanical device that uses sintering to heat sand and turn it into 3D glass forms.

The show gives us a glimpse into the sort of manufacturing processes and means of digital interaction that might exist in the near future. And we just hope it isn’t too far away.

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Other Blogging

So I havent blogged for a couple of weeks. This is because I was part of Cascade a weeks workshop of 40 of the top Graduates where we are invited to collaborate within a group of 7 others whome we have never met and answer a brief.
All of the goings on can be found here to show what I have been up too...we present at the BFI on the 24th November.

Sense and the City: City as a Canvas

So last night I attended the city as a canvas talk at London Transport Museum where Usman Haque, Kevin Brown (Brothers and Sisters) and Sam Hoey (Jason Bruges Studio) talking about the city as a canvas:

Increasingly new technologies such as projection mapping, augmented reality and geo-tagging are being used to transform public and private city spaces. Artists and industry leaders from the worlds of art, architecture and advertising present and discuss imaginative digital interventions, which embroider, invade and subvert urban surfaces

Some really great presentations and even better work, a reminder for me that this is where I want to be working, and the types of work I want to create. Some of my favourite works below:

TXTual Healing

UVA: Triptych

Jason Bruges Studio: Platform 5

Usman Haque: Primal Scream

Alot of the work that is in progress sounded great to, especially Jason Bruges studio, race against Usain Bolt for the Olmypic stadium.

Here is a great little review of the talk: http://www.chrisunitt.co.uk/2011/10/sense-and-the-city-the-city-as-a-canvas/

onedotzero_adventures in motion festival 2011

So the tickets went on sale today for BFI members...I am quite excited to be part of it all again 2 years later but this time helping in all the prep as an intern with onedotzero.
I am excited to see the identity which has been done by UVA, and see the finally selected installations to be included, which hopefully I should get chance to get involved with!
They are also running a 2 day processing workshop with Karsten Schmidt which will be great, I juts hope they let me in without having to pay the full wack!

Details of everything here:

http://www.onedotzero.com/onedotzero-adventures-in-motion-festival-2011/event/

Strange feeling

So I popped back into uni yesterday and was strange seeing posters up everywhere that had my work on and were talking about me. I remember when I used to see them up and around and talking about past students and what they were up to and it was quite surreal!






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Xylophone

One of the films chosen for the j-star 11 programme at this year onedotzero festival so simply yet so perfect...love it!

http://www.welovead.com/cn/works/details/d18CjptC