Currently interning at GR/DD and interactive design agency, every enquiry that seems to be coming through the door at the moment is about AR otherwise known as Augmented Reality. Its what is 'HOT' right now, but is it where the future lies? As a technology it is completely immersive for the viewer it puts you in the real or imaginary world dependent on how it is being used, and creates environments for play, I think it can only continue to grow and we will only get more enquiries through the door in the meantime here is an interesting article on AR and where its future lies.
http://www.thecreatorsproject.com/en-uk/blog/guest-column-augmenting-the-future-of-art
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