Thursday, 10 November 2011

Adidas Original Mega


Adidas Original Mega


Adidas is promoting its new Adidas Originals Mega range with a new website that lets people create their own dubstep mix using pre-recorded beatbox samples. Using functional sole technology that’s embedded in the Mega shoe range, every heel, tap and step the wearer takes is recorded.
Using the moves of four hip hop dancers and beatboxer, Dharni. Adidas has correlated the dance moves and sound to make creating your own track easy.
This is not the first time Adidas has experimented with making music with feet. Last year, the sports brand teamed up with French coder Didier Brun to create “Megalizer", which placed sensors in shoes that read the pressure applied by the wearer. People could then control the sounds they made on an interface, as seen in the video. 
It’s interesting to see technology normally associated with passive devices being placed directly into things we wear, and how our body movements can be used as a way to manipulate music. Have a look on the Adidas website to have a go at recording and sharing your own tracks.

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